Demystifying the Rise of Creators [网红]

The digital landscape is teeming with YouTubers, TikTok stars, and social media influencers, collectively known as "creators." But beyond the curated feeds and viral trends lies a complex ecosystem with far-reaching societal and economic implications.

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On June 5th, Chiang Mai gets a glimpse into this fascinating world with a talk by USC Annenberg Professor Craig, a pioneer in the field of creator and "wanghong" (Chinese internet celebrity) studies. Professor Craig brings a decade of research to the table, studying the rise of creator cultures across diverse platforms.

What to expect at the talk

• Understanding Creator Culture: Professor Craig will unpack the rise of this phenomenon, differentiating it from traditional media content and fan communities.
  

• The Business of Being a Creator: Dive deep into the diverse business models and revenue streams that fuel this new wave of entrepreneurs.
  

• A Global Look at Creators: Explore how creator cultures, both global and national, are shaping the future of economies, work, and society.

This talk is a must-attend for anyone interested in the ever-evolving world of social media and its impact on our lives. If you’re curious about the future of online culture, Professor Craig's insights offer a valuable perspective.

Event Details

• Date: June 5th

• Time: 5:00 PM - 6:30 PM

• Location: International College of Digital Innovation, CMU

• Registration: Reserve your spot at [SIGNUP LINK]

Don't miss this opportunity to gain a deeper understanding of the captivating world of creator cultures!